Uniserv Magazine

These technologies enable the gap between the online and offline worlds to be closed and a holistic customer journey to be facilitated.

Despite a wealth of data, there is often a lack of a reliable, centralized, consolidated and holistic view of customers and business partners. This hinders customer centricity.

Successful customer journey: Uniserv Customer Data Hub creates new opportunities in business scenarios with customer and prospect data.

Companies spend a lot of time on the introduction of a new CRM or marketing automation system. The most common mistake: the horse was " bridled from behind "!

With data-driven marketing, customers can be addressed individually based on data, with the right offer, via the right channel at the right time.

Many regulations make it mandatory for companies to check their business partners. Stable data compliance is hardly possible without valid data.

A high level of data security and transparent handling of data are particularly important aspects for financial service providers.

Giving customers a positive experience through holistic knowledge, worked out well in former mom and pop stores. Today, consolidated customer data plays the critical role.