Introducing systems for CRM or marketing automation with data quality in mind
Companies spend a lot of time on the introduction of a new CRM or marketing automation system. The most common mistake: the horse was " bridled from behind "!
Data acquisition: With three rules to trustworthiness
A high level of data security and transparent handling of data are particularly important aspects for financial service providers.
Planning data integration - 5 steps to success
We present you in 5 steps how to successfully realise data integration in the customer master data area.
Save costs and break down data silos with master data management
We show you how IT departments can effectively manage business partner master data without disrupting ongoing operations.
