Master Data Hub

Application scenarios for the Master Data Hub

"Manage customer master data seamlessly, consistently and across channels."

With the Uniserv Master Data Hub, you can flexibly design different application scenarios in master data management. You can use the Master Data Hub to create standardized customer golden records across all desired systems, e.g. as the basis for a 360-degree view. Or you can use the Master Data Hub to create separate customer golden records for each department or specialist area, consolidated from several application systems. If desired, you can also expand these to include a consolidated overall view. Each department receives exactly the data it needs. With the Master Data Hub, you decide in favour of:

Always standardised and correct business partner and customer master data.
Up-to-date and harmonised data company-wide across all systems.
Optimised processes, precise analyses and reliable systems thanks to high-quality master data.
Efficient and effective management of your customer master data.
Golden Cluster: Domain-specific golden records and customised customer clusters.

With the "Golden Cluster" feature you can expand your data management effortlessly and efficiently.

More about the Golden Cluster

The importance of customer master data for your company

Customer-centred companies have a clear goal in mind: to offer the right customer the right product at the right price at the right time - and when the customer orders, to send the right quantity with the right invoice to the right place. Personalization in its purest form, from a single source!

To do this, the underlying customer master data must have certain characteristics: consistent, complete, up-to-date, unique and correct! However, the opposite is often the case. Data is distributed across dozens of different applications. Each of them works with its own data set. This creates silos that lead to a proliferation of data. Fragmentation, redundancies and restricted views are just three possible consequences.

If the quality of the customer data is so poor, even the easiest and smallest activities in the direction of customers and interested parties become a cumbersome mammoth task. This is because all the necessary data and information has to be collected from all over the company. In most cases, there are also different data structures and nothing really fits together. Somehow the process works. But in the end, you're surprised because of the many returns and because the result fell short of expectations. And all because of inconsistent customer data of varying quality and timeliness in the operational business.

Use Cases of the Master Data Hub for optimised customer master data

Master Data Management

Consolidation, qualitative optimisation and central storage of customer and prospect master data for a holistic view with Golden Records (360-Degree View).

Unique Customer ID

Assignment of a standardized identifier to each individual and prospective customer master data record across applications and departmental boundaries.

Digital Business Models

Based on the consolidated 360-degree view of your customer data, new digital business models can be developed and implemented quickly and easily.

Next best offer

The central customer view can be used to derive what customers should be offered next. This allows crossaand up sell potential to be recognized and leveraged.

Merger & Acquisition

In the event of a company takeover or merger, customer master data can be matched and merged across different systems, overlaps recognized and the delta identified.

Integrations of the Master Data Hub

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The Master Data Hub has a modular structure and can be flexibly adapted to different or growing requirements. New functions and systems can be integrated at any time without the need for extensive development projects in the application systems. This ensures long-term investment security.
Thanks to its system-neutral architecture, the Master Data Hub can be integrated into almost any IT environment. It supports common application systems such as Salesforce, MS Dynamics, SAP in the cloud or on-premises, and even applications on z/OS mainframe systems. Integration is done via standardized interfaces.
Thanks to preconfigured modules and standardized interfaces, the Master Data Hub can be implemented very quickly. You can use the Master Data Hub productively in no time.

Provisioning forms of the Master Data Hub

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Let's have a go:

Managed Service: If you prefer to operate the Master Data Hub in the Uniserv Cloud, we will take over the complete managed service so that you no longer have to worry about its operation.
Application Management: If you prefer to operate it on-premises or in your private cloud, we will take over the application management for the Master Data Hub.

Why Uniserv?

Optimized customer master data from the Customer Data Expert

Why are we the ideal partner for managing your prospect and customer master data? Because we offer you first-class solutions - with the highest quality and maximum added value.

Software for customer master data with all the necessary functions from a single source
Advice from experienced consultants and 50+ years of experience
Flexible and fast integration and deployment
Quickly available results that can be used in practice

Top companies rely on data quality from Uniserv

FAQ about the Master Data Hub

What are the key components of a holistic customer master data management?

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Companies cannot avoid managing their customer master data. Customer master data in particular keeps companies running. It is essential that their management is holistic, i.e. that it covers the entire company. Holistic customer master data management consists of several components, including customer master data software. They work together to create a centralised and reliable source of customer master data:

Data integration involves bringing together customer master data from all of a company's sources and systems. The aim is to create a standardised view of customer master data and thus avoid fragmented data in silos.
Data quality ensures that customer master data is correct, consistent and up-to-date. This includes processes for data cleansing, data validation and enrichment. Mechanisms and corresponding master data software are also required to monitor data quality and prevent data ageing (anti-ageing). Quality must also be ensured throughout the entire data life cycle.
Data modelling deals with the structuring and organisation of customer master data. It defines how data is stored, linked and retrieved to ensure efficient and consistent data management.
Data integration technologies such as APIs and ETL (Extract, Transform, Load) are used to integrate customer master data from different source systems and ensure that the customer master data is consistent and up-to-date.
Data security ensures that customer master data is protected against unauthorised access and misuse. This includes measures for data backup, encryption and access control.
Data provision ensures that customer master data is available to the right people and systems at the right time and in the appropriate quality. This includes the provision of customer master data for both operational and analytical purposes.
Data monitoring and reporting supervises data quality and utilisation and produces reports to ensure compliance with, for example, data governance and regulatory requirements relating to customer master data.

Together, these aspects ensure robust and efficient customer master data management, greater operational efficiency and higher added value.

How does the management of customer master data improve customer loyalty?

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The management of customer master data ensures a reliable data pool, resulting in a variety of positive effects for customer loyalty:

Personalised customer approach: by consolidating and maintaining customer master data using appropriate customer master data software, companies can provide personalized offers and communication.
Consistent customer experience: All departments of a company can access the same, up-to-date customer master data. This enables a consistent and seamless customer experience across all touchpoints.
Higher customer satisfaction: Improved data quality reduces errors and misunderstandings, which leads to higher customer satisfaction and therefore increases customer loyalty.
More efficient customer service processes: With accurate and up-to-date customer master data, customer enquiries and service orders can be processed faster and more efficiently.
Better decision-making: Managing customer data with master data software provides a reliable database for analysis and strategic decisions. This enables companies to respond better to customer needs and adapt their offers accordingly.

Overall, customer master data management helps to build a deeper and more sustainable relationship with customers.

Which use cases does the Master Data Hub support in the management of customer master data?

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As master data, and customer master data in particular, is business-critical data, companies cannot avoid managing this customer master data. The use cases in which companies benefit from valid customer master data are correspondingly fundamental. Because customer master data is so important, it makes sense to use the Master Data Hub from Uniserv as customer master data software. Here are some examples of key use cases:

Master Data Management: The Master Data Hub as software for customer master data helps to obtain a complete and standardized view of customers and to create golden records. This enables a personalized customer approach, improved customer experience and greater customer satisfaction. In addition, a unique customer ID can be introduced, for example.
Financial data management: Centralized management of financial data enables more accurate reports and analysis, which improves financial decision-making. Financial data can also be linked to customer master data. This increases their informative value, especially if they are qualitatively optimized with the Master Data Hub.
Compliance and risk management: The management of customer master data with the Master Data Hub helps to fulfil regulatory requirements and minimize risks. This works because the management ensures that the customer master data is correct and comprehensible.
Unique customer ID: If the Master Data Hub provides a reliable, standardized company-wide database, a unique customer ID can be introduced as a persistent identifier via the valid data pool. This means that every customer master data record has a permanent ID as an identifying feature.

Central view of all customer master data

What does the Master Data Hub do for your customer master data?

Your advantages at a glance:

How to bring all online/offline customer data under one roof

Application scenarios for the Master Data Hub

The importance of customer master data for your company

Use Cases of the Master Data Hub for optimised customer master data

The Master Data Hub brings you company-wide benefits:

Project-related advantages:

Functional advantages:

Implement the Master Data Hub quickly and easily

Integrations of the Master Data Hub

Integrations of the Master Data Hub

Provisioning forms of the Master Data Hub

Optimized customer master data from the Customer Data Expert

Top companies rely on data quality from Uniserv

FAQ about the Master Data Hub

What are the key components of a holistic customer master data management?

How does the management of customer master data improve customer loyalty?

Which use cases does the Master Data Hub support in the management of customer master data?