Manage customer master data with the Customer Data Hub
All customer and prospect data neatly consolidated and centrally under one roof.
The Customer Data Hub from Uniserv offers the all-in-one solution for consistent and up-to-date customer and prospect master data throughout the company. Synchronized across data silos. For better processes, better marketing, better sales and better services.
Actually, all online and offline customer data should be consolidated centrally under one roof in companies. This is the only way to get a holistic view of every customer and prospect, based on a 360-degree view with Golden Records. However, the reality is often characterized by data silos, outdated and redundant data. The Uniserv Customer Data Hub is the all-in-one solution and ensures consistent and up-to-date customer and prospect master data throughout the company. For better processes, better marketing, better sales and better services.
On a one-on-one basis with your customers and prospects
Customer-centric companies have a clear goal in mind, namely to offer the right product to the right customer at the right price at the right moment - and then, when the customer orders, to send it to the right place in the right quantity with the right invoice. Personalization in its purest form, from a single source!
To achieve this, the underlying customer master data must have certain characteristics: consistent, complete, up-to-date, unambiguous, and correct. However, the opposite is often the case. Data is distributed across dozens of different applications. Each of them works with its own data set. This creates silos, which trigger a proliferation of data. Fragmentation, redundancies and narrowed views are just three possible consequences.
If the quality of customer data is so modest, even the simplest and smallest activities in the direction of customers and prospects become a cumbersome mammoth task. All the necessary data and information has to be gathered from all over the company. In most cases, there are also different data structures, so that nothing really fits together. Somehow, the process works. But in the end, you're surprised because of the many returns and because the result fell short of expectations. And all because of inconsistent customer data of varying quality and timeliness in the operational business. Find out how to consistently exploit the full potential of consolidated customer data right from the start in the Starter Guide '360-degree customer view'.
What can the Customer Data Hub do?
Consistent and uniform across all channels and touchpoints.
With the Customer Data Hub, you can recognize, merge and qualitatively optimize your customer and prospect master data across all sources and applications. Without changing your existing system landscape - from web to mobile to CRM, ERP and intelligent store systems. You gain a clear picture of your customers and prospects. This is the prerequisite for operational and analytical improvements in virtually all business areas that deal with customer and prospect data, such as marketing, sales, service or finance.
- Always consistent and accurate business partner and customer master data.
- Consistent and up-to-date data company-wide across all systems.
- Processes, analytics, and systems can access reliable master data.
- Manage customer master data quickly and effectively.
- Golden Cluster: Domain-specific Golden Records and Customer Cluster
"The Customer Data Hub
centralizes, manages and synchronizes your customer data.
It brings them together from different sources and systems, enabling a
360-degree customer view."
With the "Golden Cluster" feature you can easily do even more data management.
Use cases for the Customer Data Hub
Independent of the scenarios and process landscapes you need your data for, the answer is Uniserv Customer Data Hub; for every industry - fast, simple, flexible: improved process quality through consolidated and reliable customer master data across all functional areas, applications and databases:
Master Data Management.
Consolidation, qualitative optimization and central storage of customer and prospect master data for a holistic view with Golden Records (360-degree view).
Unique Customer ID.
Assignment of a uniform identifier to each individual customer and prospect master record across application systems and departmental boundaries.
CRM migration.
Especially if you want to migrate customer and prospect data from several to a new CRM system, the Customer Data Hub from Uniserv is your solution for data quality and data consolidation.
New, digital business models.
Based on the 360-degree view, new, digital business models can be rolled out quickly and easily.
Cross-selling & next best offer.
From the central customer view, it can be derived on the basis of data what should be offered to the customer next.
Merger & Acquisition.
In the event of a company takeover or merger, you can merge data sets and identify overlaps and the delta.
