Unique Customer ID
Uniform identifier in customer databases.
The uniform identification of customers and prospects in databases is an essential prerequisite for end-to-end personalized business processes, especially in customer experience management.
Your challenge
Your marketing campaigns lack real impact. You are not able to really individualize your customer approach or your customer service. You are also practically unable to leverage cross-selling and up-selling potential with your sales force. Or carry out reliable analyses as part of central corporate reporting. As a corporate group, for example, you face the challenge of not having an overarching view across countries, brands and companies.
One reason for these challenges is usually the lack of an overview of which data on a business partner is available in which of your systems. The remedy is a Unique Customer ID as a uniform identifier for each individual business partner in your databases. With Uniserv, the introduction of such a Unique Customer ID is successful - targeted, focused and efficient.
