Insider tip: How e-commerce succeeds internationally

Anna loves shopping. In a German online store, the French woman discovered a cute summer dress that she absolutely has to have. One click and it's in her shopping cart. But then things get confusing: she can't enter the house number before the street name, as it is usual in France, and there is no additional city line. Anna cancels the search and throws her cell phone annoyed onto the sofa.

Anna is not alone in her frustration. Rosa fails in Austria because she can't enter information such as "Apartment" and "Staircase". John in the USA unsuccessfully searches  for "State" and enters the "ZIP Code" in the wrong field. Checkout optimization is missing. According to the  Baymard Institute, an overly long and complicated checkout process is the reason for 17 percent of abandoned purchases in online retail. In 2021, 220 million people in Europe shopped abroad, tendency increasing. Anna, Rosa and John are not among them - they failed to complete the German input mask.

Don't make things unnecessarily difficult for Anna, Rosa and John: adapt the entry mask for each country specifically and thus optimize the user-friendliness and shopping experience of your international customers at the virtual checkout! At the very least, the classic checkout sins, such as the separate entry of street and house number in Germany, should be eradicated as quickly as possible. Because it pays off. The Baymard Institute estimates that the conversion rate can be increased by 35 percent with the right optimization of the order process in terms of usability and user experience. Address verification and autocompletion simplify and shorten the checkout process and give online shoppers peace of mind. At the same time, higher on-time delivery rates can generate more revenue. Anna, Rosa and John get their orders quickly and easily and turn from buyers into fans. Win win for everyone!
 

The checkout can be optimized with targeted improvements.
Quite simple and best of all barrier-free and smart!

Research shows that usually avoidable errors and barriers are partly responsible for this high dropout rate, such as:
 

• Too many and also unnecessary input fields for address data.
• Too complicated checkout process as a whole.
• No consideration of international aspects in the address input.